Australia’s premier food chain, Country Chicken, a complete turnkey fast-food restaurant, is all set to make its entry in India. Besides eyeing 300 outlet-strong chains in three years through the franchisee route, it is also planning to set up a processing unit near Vellore in Tamil Nadu.
The company has tied up with the Chennai-based Star Quick Service Restaurants (P) Ltd as the master franchisee for Tamil Nadu, Maharashtra, Delhi & Haryana regions. It plans to invest Rs 200 crore and create a network of 300 outlets by 2015.
‘Country Chicken’ has now established a significant presence with over 450 outlets in Australia, New Zealand, Saudi Arabia, United Emirates, Russia, Fiji and now eyeing the Indian market in a big way.
Announcing the foray, Peter Austin, Founder & Chairman, Country Chicken said that, “We consider India an attractivel market for our global growth. Our systems have evolved to suit the needs of the market and we are pleased to introduce a predominantly chicken menu that is healthy, less greasy and very unique to Indian taste buds. With the changing lifestyles, trends and appetite for western tastes we believe there will be high degree of acceptance for our products in this country”.
Country Chicken is today positioned in the market place as a premium quality product, priced to be affordable for everyone, and delivers a mix of products to satisfy the complete family’s taste and dietary needs. “Country” brand products and menus are becoming famous for being tastier and healthier and represent real value against all competitive fast food products in the marketplace. Country Fried Chicken & Pizzas, Country Chicken fried and roasted dishes; all feature unique flavors that once discovered keep people coming back for more.
The quick service restaurant industry in India has seen a rapid growth in last few years, thanks to high disposable incomes, hectic schedules, global exposures and demographic realities. It is not just India’s biggest urban agglomerations but also second-tier cities that have witnessed unprecedented growth over the years. As per industry sources the market for quick service restaurant industry is estimated around $1.9 billion and growing at 41% annually.
As for the food chain, the company through its master franchisee will start off with four outlets in Chennai alone by December this year. In two years, this will grow to 35 units in Tamil Nadu and 120 across the south.